5 ESSENTIëLE ELEMENTEN VOOR REAL-TIME BIDDING (RTB)

Because it’s a method and not a tool, RTB can be achieved on platforms including leading ad exchanges, DSPs, and SSPs. Because ofwel this, finding an ideal platform depends on whether you’re acting as an advertiser or publisher. Examples of platforms include:Some folks feel that it’s different than programmatic guaranteed, while others belie